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Monday, April 30, 2012
Google Improves App Advertising With New Mobile App Extension
Google is announcing some new search advertising features designed to help advertisers drive more app downloads, and to track those downloads. The first feature, an Ad Extension, seems aimed at companies who have both a standard Web presence and an app to promote. Should a company like GrubHub (which was part of the beta test) advertise for its website or its app? Hard to say, since people might be looking for either. So with the new Mobile App extension, advertisers can do both, adding a link to the iPhone or Android app below the regular search ad. Apparently, campaigns with the ad extension saw 6 percent higher clickthrough rates than those without it during the beta.christine christine will ferrell double fine adventure turbo tax katharine mcphee cold mountain
Android Central Editors' App Picks for April 28, 2012
Jared's off with something called "family" this week, (seriously, who has ever heard of that?), so I'm filling in for him. Anyway, every week the folks at Android Central like to share with y'all, the best darn Android community on the internet, what it is we fancy, app-wise. Jump after the break to see what our selections are, and let us know what you're digging in the comments!
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